PRACTICE / 01
EXPERIENCE SYSTEMS
Journeys, digital experience and service design.
YURY NABOKOV / PRACTICE ↔ THINKING / WORKING IN PUBLIC
Find the signal.Build the system.
I work on the messy distance between evidence and action—how organizations understand customer relationships, how systems coordinate around incomplete information, and how people remain oriented when the map stops working.
CURRENT WORK / 01
The Inspectable
Relationship Operating System
Feelings are not behavior.
Behavior is not explanation.
Classification is not coordination.
EvidenceInterpretationQuestionOwnerPermissionActionOutcomeLearning
Explore the system →SOURCE: WORKING NOTES / SYSTEM SKETCH / REVISABLE
BOOK IN DEVELOPMENT / HUMAN NAVIGATION UNDER UNCERTAINTY
Index the Unknown
What do you do when no model is complete enough for certainty—and action cannot wait for complete understanding?
Enter Index the Unknown →01Index02Orient03Select04Move05Read06Revise
RETURNED EVIDENCE ↺ REVISES THE MAP
BOOK STATUSIN DEVELOPMENTMODEWORKING IN PUBLIC
APPLIED WORK
I don’t only write about systems. I build them.
PRACTICE / 02
EVIDENCE + MEASUREMENT
Research, analytics and observable movement.
PRACTICE / 03
OPERATING STRUCTURE
Ownership, decisions, delivery and learning.
CAPABILITIES: CUSTOMER EXPERIENCE / DIGITAL EXPERIENCE / JOURNEY MANAGEMENT / ANALYTICS / AI SYSTEMS / FINANCIAL SERVICES
Explore the work →
ABOUT
The person behind the systems.
Digital experience, customer relationships, systems, and the practice of working through complexity.
RUSSIA → MAINE (~15 YEARS) → TEXAS / THE DEGEN MONK
About Yury →